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Value Creation For Go-To-Market Execution
 

 

The Summit Group in the News

Philip Styrlund hosts SAMA Webinar
“Creating and Delivering Business Value”

View Phil Styrlund's Webinar Overview (5-minutes)

For more information, or to register for this webinar, click here, then choose
"On-demand webinar: creating business value."

In today's business environment, account managers must create solutions and align them directly with key customer initiatives. But to stand out from the crowd, you need to demonstrate your value above your competitors.

This SAMA webinar teaches the skills for analyzing, developing and presenting compelling real-world value to your customers.

In this webinar you will learn:

  • The fundamentals of value creation
  • A framework for approaching any business value proposition
  • A specific method (Third Box Thinking™) for analyzing and identifying the optimal value proposition for your customers
  • How to gain access to and engage customer executives
  • Ways to leverage your organization's assets to facilitate customers' success
  • Case study examples illustrating and reinforcing the points above