The Summit Group Store
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These 30 minute audio CDs feature The Summit Group's CEO, Gary Kunath. Click "Listen to Sample" to review any CD. Orders may be placed by calling The Summit Group directly at (678) 838-3959. Please have your credit card ready.
1. Business Engagement Strategies and Tactics CD $20.00 each
This 30-minute CD features an approach on how to engage at the executive levels effectively. It focuses on how executives think, how to plan for that level of contact, how to gain instant credibility with them, and how to gain access at any level. Listen to sample.
2. Effective Sales Coaching CD $20.00 each
This 30-minute CD features an approach on how to effectively use a simple three step coaching process to build and develop top sales performers. It teaches how to plan, observe, and coach on sales calls, develop sales competencies, and how to directly address the top reasons for non-performance. This is a simple, yet powerful approach to developing your people into top performers and optimizing morale within the team. Listen to sample.
3. Creating Business Value CD $20.00 each
This 30 minute CD features an approach designed to provide sales people with a “best practice” value generation process that focuses on understanding the customer’s business needs and developing value-based offers that leverage your company's core competencies/organizational assets to drive value through your customer's business. This approach forces sales people to “think out of the box ” and build innovative value-based offers that impact their customer’s business well beyond the product/service itself.
Through using this approach, you will protect margins, create competitive immunity, enhance the overall business-to-business relationship with key customers, and master the “internal sell.” Sales people will also learn how to quantify the value their offer generates, in customer terms, and build compelling value propositions for their customers. Listen to sample.
