The Mindsets

The Mindsets are a specific set of values, derived from extensive research into the qualities sought after when being sold to.

Our proprietary research indicates that less than 10% of sales professionals sell to C-level executives in the way they would like to be sold to. For the amount of investment that companies make in sales training, this figure highlights the shocking fact that the function of sales is failing to fulfill its full potential.

Consider this: you wouldn't get involved in a strategic partnership with a sales person you didn't like, or even worse, didn’t trust. So if the customer lies at the center of future engagements, then why wouldn’t you ask the most basic questions about how they want to be sold to? It is this logic that sits at the center of the values-based selling methodology.